HEPI / Kaplan 2025 Soft-Power Index: Harvard and Oxford top the tree

When launching the Soft Power Council in early 2025, the UK’s then Foreign Secretary, the Rt Hon. David Lammy MP, said, ‘Soft power is fundamental to the UK’s impact and reputation around the world. I am often struck by the enormous love and respect which our music, sport, education and institutions generate on every continent.’